Want to appear in ChatGPT results? Add FAQ schema to your site

Is AI Bot Optimization the New Frontier in SEO? I've been diving into how sites actually get featured in ChatGPT’s answers, and here is one tactic that seems to work:

✅ FAQ schema markup.

🧠 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝗹𝗶𝗸𝗲 𝗰𝗵𝗮𝘁𝗚𝗣𝗧 𝗹𝗼𝘃𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗱𝗮𝘁𝗮.
When content is clean, organized, and predictable (like a list of questions and answers), it's much easier for language models to parse, summarize, and resurface in AI-generated suggestions.

📌 𝗪𝗵𝗮𝘁’𝘀 𝗙𝗔𝗤 𝘀𝗰𝗵𝗲𝗺𝗮?
It’s a type of structured data (JSON-LD format) that marks up a list of questions and accepted answers on a webpage. Search engines, and AI tools, use it to understand and feature your content more accurately. Google also uses this to potentially display your content as an expanded snippet in search.

💡 𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝘂𝘀𝗲 𝗶𝘁:
Add FAQ schema to the pages that matter most:

• High-traffic blogs
• High-intent landing pages
• Product or service detail pages
• Pricing pages

👀 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗹𝗼𝗼𝗸?

<​script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Sveltos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Sveltos is a Kubernetes add-on controller that simplifies the deployment and management of Kubernetes add-ons and applications across multiple clusters, whether on-premises, in the cloud, or in multitenant environments."
}
}

⚙️ 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗱𝗼𝗻𝗲 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁?
Use Google’s Rich Results Test https://lnkd.in/gqF3i_NK to validate your structured data and ensure it’s correctly implemented.

With AI reshaping how people discover things online, this kind of structured, semantic website optimization is more important than ever.