LinkedIn Algorithm Update – What You Need to Know

Noticed fewer immediate views on your posts lately? You're not alone, I do it too. LinkedIn has updated its algorithm, and here's what's changed:

𝗧𝗵𝗲 𝗡𝗲𝘄 𝗥𝗲𝗮𝗹𝗶𝘁𝘆
LinkedIn now prioritizes meaningful, professionally relevant content and sustained engagement over instant virality. While your posts may take longer to gain initial traction, they have significantly more staying power.

𝗞𝗲𝘆 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗬𝗼𝘂'𝗹𝗹 𝗡𝗼𝘁𝗶𝗰𝗲:

• 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝗻𝗱𝗼𝘄: Content remains active in feeds for weeks instead of disappearing quickly.
  𝗗𝗲𝗹𝗮𝘆𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀: Posts build momentum gradually rather than spiking immediately after publication.
  𝗠𝗶𝘅𝗲𝗱 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲 𝗳𝗲𝗲𝗱𝘀: You'll see posts from days or weeks ago appearing alongside fresh content.
  

𝗪𝗵𝗮𝘁'𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗧𝗵𝗲𝘀𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀:

• 
  𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆: LinkedIn is actively discouraging engagement-bait content, instead rewarding posts that deliver genuine professional value.
  𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Content from your direct connections and frequent interactions gets priority placement in feeds.
  𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲: The platform now rewards thoughtful comments and substantive discussions over surface-level reactions.
  

𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻:

▪️ Focus on creating valuable content that serves your professional network.

▪️ Engage authentically with others' posts through meaningful comments and discussions.

This investment in quality will improve your long-term reach and visibility.
The algorithm shift may feel challenging initially, but it's designed to create a more valuable professional networking experience for everyone.